About me

I am Jana, bean counter by heart, stock market enthusiast and globetrotter.

After studying business administration, I spent almost 15 years setting up accounting and controlling structures and implementing financial processes in various companies. From medium-sized companies to start-ups, I have always brought order to the initial chaos and paperwork. My latest startup was a Venture Capital-backed, high-growth AI start-up where I managed a successful A Round and prepared the ground for the upcoming B Round. Now I am working as a freelancer to help as many start-ups as possible to fulfill my mission: No start-up should fail because of finance issues.​

Start-ups that might struggle with setting up financial processes or possibly have ignored them for far too long and are now finding themselves in administrative process chaos. I am aware that in the founding phase there is often no time to think about accounting, but this is exactly where the foundations for a commercially strong company and successful financing rounds are laid. Finance is no Rocket Science and with a few tools and structured digital processes, I will help you in setting up the right baseline to be able to make the right business decisions.​

I invented a toolbox for start-ups, freelancers and small businesses. All of them are probably way too familiar with the headache of setting up finance processes. My toolbox is the all-in-one finance solution tailored for early-stage organisations that offers templates and guidelines for Accounting set-up, Financial Planning, Cash Planning, Budgeting and much more. The right tool from the start for companies without a big budget.

​So roll up your sleeves and Start Finance NOW!